A couple of months ago we made a quick observation about the content of the official TV Licensing Twitter feed.
TV Licensing are not very good with Twitter.
Our earlier comments went something like this: "Out of the last 60 Tweets showing on the @tvlicensing official Twitter feed (going back as far as 5th April) there are 39 in which they say the word "sorry". That's two thirds of their Twitter interaction with disgruntled "customers", not including those without the word "sorry". Pretty damning."
It appears they have acted on our earlier observations, because they are now adopting a noticeably different strategy for interacting with their many Twitter critics.
Instead of posting snivelling apologies online, they now prefer to ask people to contact them via phone or email. It is pretty evident that, as a result of our earlier post, they now want to avoid critical interaction being posted live on their Twitter feed.
TV Licensing has made 54 Tweets on their official @tvlicensing Twitter account since our earlier post of 22nd September. Of those 54 Tweets they have asked the disgruntled party to contact them privately (by phone or email) 30 times. In the same time they have mentioned the word "sorry" only once, which stands in stark contrast to their previously frequent apology Tweets. Such a change of tone is unlikely to be coincidental.
The BBC is probably paying millions for TV Licensing PR services. It must be pretty annoying that we can so easily discredit them!