TV Licensing has just launched another PR campaign, which is designed to highlight what they perceive as the exceptional value of the TV licence fee.
TV Licensing is a trading name used by the companies contracted by the BBC to undertake TV licence enforcement and administration work. The BBC, as the statutory Television Licensing Authority, retains overall legal responsibility for all TV Licensing matters, although it often goes to great lengths to distance itself from the TV Licensing brand.
The new campaign poses the question "what could you buy for 40 pence?", which is the approximate daily cost of the £145.50 annual TV licence. Media harlots Proximity London, former purveyor of TV Licensing lies, have created a series of trails that will air on BBC Radio 1 and 1 Xtra over the coming fortnight.
According to The Drum, the trails are "a bid to remind students that they must pay for a TV licence if they watch programmes on their laptops or mobile devices." That statement is actually incorrect, because as we have previously explained most students will already be correctly licensed to receive TV programmes on their mobile devices.
Catriona Ferguson, Head of Marketing at TV Licensing, said: "This campaign is targeted at students who may be paying their own bills for the first time as they move into student accommodation.
"Focusing on Radio 1 and 1Xtra’s demographic of younger listeners, the campaign aims to encourage students to recognise the value of a TV Licence and reinforces the need to be licensed whatever device they are using."
Our eyes lit up the moment we first saw this campaign, because of the clear way the message can be manipulated to the detriment of the BBC and TV Licensing.
Results of a recent poll on the Mirror website.
Thanks to Chris1963 at the TV Licence Resistance forums for highlighting that for the equivalent of 40 pence a day a person could enjoy both Netflix and Amazon Prime without the legal need to buy a TV licence. They would also be able to enjoy BBC Radio and Online content, neither of which legally require a TV licence.
How else could 40 pence a day be better spent than buying a TV licence? We encourage witty ideas in the comments below!