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Thursday, 4 August 2016

BBC Radio 1 Audience Share Falls to 10 Year Low


The number of listeners tuning into BBC Radio 1 has fallen to a 10 year low.

According to the latest audience figures released by industry research body RAJAR only 9.5m people a week listened to the station's output. That represents a fall of around 900,000 listeners compared to the same time last year (as discussed in our previous article).

Controller of Radio 1, Ben Cooper, said: "RAJARs are only part of the picture for Radio 1, and our listeners should be seen alongside increases on our YouTube channel as it goes past one billion views and our growing social media platforms with over 8.5 million users.

"To focus solely on RAJARs is similar to looking at how many newspapers have been sold without looking at their online presence or national influence."

That all sounds spookily similar to Chris Evans' claims that the new series of Top Gear was a massive success, but we digress.

Elsewhere in the BBC Radio family, Radios 4 and 6 Music boasted a significant uplift in listener figures. Radio 4, which focuses on spoken-word programming, attracted 11.5m listeners per week, compared to around 10.9m at the same time last year. Radio 6 Music, which delivers a diet of alternative music, had 2.3m listeners per week, compared to around 2.1m a year ago.

BBC Radio 4's Today programme received a significant "Brexit boost" as millions tuned in for the latest on the EU referendum.

Controller of Radio 4, Gwynneth Williams, said: "Rather than simply wanting a quick fix on the headlines as they wake up, our discerning listeners turn to Today to hear some of the best journalism and interviewing in the world, giving them a deeper understanding of the stories of the day."

RAJAR figures also show that national talk and phone-in station LBC had an increase of 17% in listenership over the last year. An average week now sees 1.7m people tuning into the London-based station. We like LBC as it doesn't shy away from challenging the BBC.

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